Overview
Who should take this course?
This class is designed for administrators, product managers, account managers, and merchandisers who are responsible for managing, maintaining, and customizing an existing B2B Salesforce Commerce storefront using LWR.
When you complete this course, you will be able to:
- Demonstrate how to manage, merchandise, and customize an existing B2B Salesforce Commerce storefront using the Lightning Web Runtime template
- Apply knowledge of Salesforce Commerce data models and standard objects to establish effective relationships and pricing policies between products, buyers, and prices
- Successfully navigate the Salesforce Commerce ecosystem with your understanding of key Commerce terms and concepts
ATTN: Effective October 16, 2023, in alignment with Trailhead Academy’s mission to train our customers on the most cutting edge Salesforce technology, Manage and Merchandise a Salesforce Commerce Store (B2B110) will no longer utilize Aura storefront templates and will transition exclusively to using Lightning Web Runtime (LWR) templates. LWR sites are faster and more developer-friendly than their Aura counterparts, bringing you the power and flexibility of the Lightning Web Component (LWC) programming model.
For more information on migrating from Aura to LWR, please check out this article.
Please Note: Class duration is dependent on the label provided above the class name in the Class Registration section; classes labeled “Extended” have a duration of 4 days (4 hours of content per day), while classes without the “Extended” label have a duration of 2 days (8 hours of content per day). Please be sure to check labels and class duration prior to registering. Content and cost are the same for both formats.
Lessons and Topics
Introduction
- Identify Commerce Team Personas
- Access Training Orgs
Salesforce Commerce Overview
- Review Commerce Industry Trends
- Discover Key Salesforce Commerce Features
- Examine Commerce Storefront Architecture
- Explore Salesforce Commerce Data Models and Objects
- Navigate a Salesforce Commerce Storefront
Buyer Accounts and Buyer Groups
- Create Contacts, Buyers (Users), and Buyer Groups
- Apply Entitlements and Pricing to Determine Product and Pricing Visibility
- Create and Assign Price Books to Specific Buyer Groups
- Use Externally Managed Accounts to Enable Account Switcher
- Customize a Standard Object and Page Layout
Commerce Products
- Define Essential Store Product Components
- Group Ancillary Products Using Product Categories
- Create and Apply Purchase Quantity Rules
- Define and Create Product Attributes for Filtering
- Create Standard Products, Variation Products, and Product Sets
- Modify Product Detail Page
Marketing and Pricing Strategies
- Define Pricing Strategy and Priorities
- Create and Apply Sale Price Books Using Pricing Workspace
- Use Pricing Tiers to Set Price Adjustment Schedules
- Define Promotion Tool Sets
- Create New Promotions
- Review Storefront Performance Insights Using Commerce Reports
Localization
- Verify and Update Currency and Language Settings
- Customize Page Layout with Locales
- Create New Markets for Specific Countries
- Add New Euro Price Book Entries
- Add Category and Product Translations
- Translate Custom Menu Items Using Translation Workbench
Storefront Customizations with Experience Builder
- Customize Product Detail Page Elements
- Display a Product Advertisement on the Home Page
- Control Buyer Group Component Visibility Using Expression-Based Visibility
- Add a New Page and Menu Items to the Home Page
Commerce AI and Advanced Customizations
- Explain Commerce Einstein and AI Features
- Extend Your Storefront with Advanced Customizations
- Enhance Your Storefront with Salesforce AppExchange
Course Wrap-Up