This class is ideal for merchants, marketers, and content managers who want to learn more about using B2C Commerce Cloud Business Manager to manage end-to-end business operations for a Commerce Cloud storefront. This course is also useful for developers preparing for the B2C Commerce Developer certification, providing information on working with a B2C site and data management using Business Manager.
When you complete this course, you will be able to:
Organize a storefront using catalogs, categories, products, pricing, and search refinements.
Improve results in search engines using SEO best practices.
Improve on-site search using the search index, Einstein Search dictionaries, and sorting rules.
Entice and target online shoppers using customer groups, qualifiers, campaigns, and promotions.
Create shopper experiences using content slots, Page Designer, and Einstein Recommendations.
Leverage analytics and reports to determine success.
Create A/B tests to make decisions on storefront experiences.
Prepare for the course with this Trailmix.
Lessons and Topics
B2C Commerce Overview
Explain How Catalogs Work
Manage Pricing & Inventory
Configure Search Refinements
Search & Sort
Manage Search Engine Optimization
Implement Searchandizing Strategies
Use Qualifiers (coupon codes, source codes, customer groups)
Create and Manage Campaigns
Identify Content Management Basics
Create and Manage Content Slots
Create a Page Using Page Designer
Identify Einstein Recommender Types and Related Strategies