Job Role

Business User


In-Person: 2.5 Day(s)
Virtual: 5 Day(s)

User Interface

Lightning Experience


Who should take this course?

This class is ideal for merchants, marketers, and content managers who want to learn more about using B2C Commerce Cloud Business Manager to manage end-to-end business operations for a Commerce Cloud storefront. This course is also useful for developers preparing for the B2C Commerce Developer certification, providing information on working with a B2C site and data management using Business Manager.

When you complete this course, you will be able to:

  • Organize a storefront using catalogs, categories, products, pricing, and search refinements. 
  • Improve results in search engines using SEO best practices.
  • Improve on-site search using the search index, Einstein Search dictionaries, and sorting rules. 
  • Entice and target online shoppers using customer groups, qualifiers, campaigns, and promotions.
  • Create shopper experiences using content slots, Page Designer, and Einstein Recommendations. 
  • Leverage analytics and reports to determine success.
  • Create A/B tests to make decisions on storefront experiences. 


Prepare for the course with this Trailmix.

Class Registration

Lessons and Topics

Getting Started

  • Introductions
  • Housekeeping
  • B2C Commerce Overview

Shop Organization

  • Explain How Catalogs Work
  • Create Categories
  • Manage Products
  • Manage Pricing & Inventory
  • Configure Search Refinements

Search & Sort

  • Manage Search Engine Optimization
  • Implement Searchandizing Strategies 

Online Marketing

  • Use Qualifiers (coupon codes, source codes, customer groups)
  • Create Promotions
  • Create and Manage Campaigns
  • Refine Campaigns

Shopper Experience

  • Identify Content Management Basics
  • Create and Manage Content Slots
  • Create a Page Using Page Designer
  • Identify Einstein Recommender Types and Related Strategies 

Analysis and Optimization

  • View Production Reports
  • Create an A/B Test