This class is designed for administrators preparing to take the Salesforce Marketing Cloud Administrator exam who are able to configure Marketing Cloud products using industry and product best practices. You should be generally familiar with data structure in subscriber data management. You should also be able to thoroughly navigate Setup, troubleshoot account configuration, and manage user requests.
When you complete this course, you will be able to:
Recall exam objectives.
Discuss product features and functionality covered on the exam.
Assess your exam readiness by answering practice questions.
Familiarize yourself with additional resources necessary to prepare for the exam.
Prepare for the course with this Trailmix.
Lessons and Topics
Digital Marketing Proficiency
Review Governance and Compliance in Relation to Digital Marketing
Review Security Best Practices for Date, Permissions, and PII
Review Marketing Cloud Product Inventory and Offerings
Subscriber Data Management
Review the Contact Model
Review Data Quality Evaluation
Review Preference and Profile Center
Review Business Units, Users, and Security Configuration
Review Integrations Configuration
Review Features in Setup Home
Review Marketing Cloud Extension Products
Review Mobile Studio Configuration
Review Email Studio Configuration
Review Social Studio and Advertising Configuration
Review Journey Builder Concepts and Use Cases
Review Data Extraction and Report Generation Solutions