Job Role

Admin, Marketer, Business User


In-Person: 1 Full Day(s)
Virtual: 1 Full Day or 2 Half Day(s)

User Interface

Lightning Experience


Who should take this course?

This class is designed for administrators preparing to take the Salesforce Marketing Cloud Administrator exam who are able to configure Marketing Cloud products using industry and product best practices. You should be generally familiar with data structure in subscriber data management. You should also be able to thoroughly navigate Setup, troubleshoot account configuration, and manage user requests. 

When you complete this course, you will be able to:

  • Recall exam objectives.
  • Discuss product features and functionality covered on the exam.
  • Assess your exam readiness by answering practice questions.
  • Familiarize yourself with additional resources necessary to prepare for the exam.







Prepare for the course with this Trailmix.

Class Registration

Lessons and Topics

Exam Overview

Digital Marketing Proficiency 

  • Review Governance and Compliance in Relation to Digital Marketing
  • Review Security Best Practices for Date, Permissions, and PII
  • Review Marketing Cloud Product Inventory and Offerings

Subscriber Data Management

  • Review the Contact Model
  • Review Data Quality Evaluation
  • Review Preference and Profile Center


  • Review Business Units, Users, and Security Configuration
  • Review Integrations Configuration
  • Review Features in Setup Home
  • Review Marketing Cloud Extension Products

Channel Management

  • Review Mobile Studio Configuration 
  • Review Email Studio Configuration
  • Review Social Studio and Advertising Configuration
  • Review Journey Builder Concepts and Use Cases


  • Review Data Extraction and Report Generation Solutions
  • Review Monitoring and System Availability
  • Review Additional Marketing Cloud Product Benefits

Practice Exam and Wrap-up

  • Complete a Practice Exam
  • Review Next Steps