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Job Role

Admin, Consultant, Marketer, Business User

Duration

In-Person: 1 Full Day(s)
Virtual: 1 Full Day or 2 Half Day(s)

User Interface

Lightning Experience
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Overview

Who should take this course?


This course is designed for anyone who is actively preparing to earn their Marketing Cloud Administrator credential. Students should have at least three months of experience administering Marketing Cloud and prior experience with digital marketing. They should be familiar with data structure in subscriber data management, setup navigation, account configuration troubleshooting, and user requests, and should feel comfortable with all concepts covered in the Salesforce Certified Marketing Cloud Administrator Exam Guide.


Please note: This course includes a voucher for the Salesforce Marketing Cloud Administrator certification exam.


When you complete this course, you will be able to:


  • Recall exam objectives.
  • Discuss product features and functionality covered on the exam.
  • Assess your exam readiness by answering practice questions.

Class Registration

Lessons and Topics

Exam Overview

 

Digital Marketing Proficiency

  • Review Governance and Compliance in Relation to Digital Marketing
  • Assess Security Best Practices for Date, Permissions, and Personal Identifiable Information (PII)
  • Describe Marketing Cloud Product Inventory and Offerings

 

Subscriber Data Management

  • Explain the Contact Model
  • Conduct Data Quality Evaluation
  • Navigate the Preference and Profile Center

 

Setup

  • Review Business Units, Users, and Security Configuration
  • Evaluate Integrations Configurations
  • Navigate Features in Setup Home
  • Harness Marketing Cloud Extension Products

 

Channel Management

  • Configure Mobile Studio 
  • Build in Email Studio 
  • Design Social Studio and Advertising 
  • Review Journey Builder Concepts and Use Cases

 

Maintenance

  • Extract Data and Generate Reports
  • Conduct Monitoring and System Availability
  • Review Additional Marketing Cloud Product Benefits

 

Practice Exam