Job Role

Admin, Marketer

Duration

In-Person: 1 Day(s)
Virtual: 1 Day(s)

User Interface

Lightning Experience

Overview

Who should take this course?


This course is designed for digital marketers and consultants who already hold the Salesforce Marketing Cloud Administrator credential, have 6+ months of Marketing Cloud implementation/consulting experience, and are preparing to take and pass the Salesforce Certified Marketing Cloud Consultant Exam.


When you complete this course, you will be able to:


  • Understand what the Salesforce Certified Marketing Cloud Consultant Exam covers.
  • Familiarize yourself with the resources necessary to prepare for the exam.
  • Successfully answer example test questions.

Class Registration

Lessons and Topics

Discovery

  • Determine What Additional Information Is Needed to Design the Recommended Solution Given a Set of Business Requirements.
  • Probe for Information and Recommend an Appropriate Solution Given a List of Branding and Creative Strategies. 
  • Determine the Viability of External Systems That Need to Be Included in a Solution Given a Customer Environment and Goals (I.e., POS, CRM, ecommerce, data warehouse, data source inputs).
  • Gather Requirements for Customer Data and Segmentation.
  • Select Solution Components Using Customer Information About Subscriber Acquisition, Management, and Attrition. 
  • Recommend the Appropriate Customer Skill Sets Required to Utilize Marketing Cloud.

Marketing Cloud Connect

  • Review the Prerequisites for Starting a Marketing Cloud Connect Configuration.
  • Send an Email to a Contact, Lead, Campaign, and Report via the Sales Cloud, Service Cloud, and Marketing Cloud.
  • Segment Sales/Service Cloud Data in Marketing Cloud.

Account Configuration

  • Recommend Marketing Cloud Roles Based on User Stories.
  • Determine Which Type of Customer Scenario Warrants the Creation of a Business Unit.
  • Troubleshoot Issues Regarding Reply Mail Management.
  • Analyze the Impact of Applying Sender Authentication Package (SAP) to a Business Unit (I.e., Link Wrapping, Landing Pages, image URLs).

Reporting

  • Explain How to Access Information in Data Views and Tracking Extracts.
  • Compare and Contrast Standard Reports, Data Views, and Tracking Extracts.
  • Summarize Send Logs Including When and Why to Use It, and How to Create and Manage.

Data Design

  • Explain Data Objects in Marketing Cloud (I.e., data extensions, list model, data retention model, publication lists, suppression lists).
  • Understand Data Types, Retention, and Template Options When Building a Data Extension
  • Understand How Data Is Retrieved Within a Relational Data Model (I.e., basic SQL).
  • Recommend the Appropriate Import Method with Lists or Data Extensions
  • Understand the Implications of a System Being Database of Record

Email Build

  • Build, Test, and Deploy an Email Based on Customer Requirements
  • Explore How to Individualize Email Content (I.e. AMPscript, Server-Side Javascript, personalization strings, Dynamic Content, Guide Template Language).
  • Explore Marketing Cloud Email Technologies (I.e., Link Alias tags, Impression regions, Web Analytics Connector).

Contact Builder

  • Explain the Role and Capabilities of Contact Builder
  • Understand How Cardinality Impacts Data Modeling
  • Use Data Designer to Incorporate Data Source into Contact Builder
  • Build an Attribute Group to Be Used for a Simple Interaction

Journey Builder

  • Compare and Contrast Automation Tools Such as Journey Builder and Automation Studio
  • Given a Customer Scenario That Includes Journey Builder, Evaluate the Requirements, Activities, and Steps to Create a Journey.
  • Explain How a Contact Can Enter a Journey