-
Explain compliance concepts to ensure optimal deliverability.
-
Use tools within Marketing Cloud to uphold deliverability standards.
-
Utilize email design best practices to ensure the best customer experience.
-
Develop effective, relevant messages using Content Builder.
-
Evaluate different delivery methods and options when sending an email message.
-
Implement customer journeys using automation tools within Marketing Cloud.
-
Differentiate the use cases for automation activities in Automation Studio and Journey Builder.
-
Define fundamental data management and structure terminology.
-
Use data segmentation tools to create targeted emails.
-
Apply a simple data model concept to a real-world scenario.
-
Define subscriber statuses, unsubscribe methods, and preferences.
-
Analyze marketing campaigns using common key performance indicators (KPIs).
-
Solve a common marketing problem with troubleshooting guidance.
-
Implement testing methods and tools to ensure quality control.
-
Explain fundamental account and sending administration best practices.
-
Know where to go for more information, guidance, and support.
-
Describe Marketing Cloud platform capabilities.