Overview
Who should take this course?
This course is designed for marketers and Salesforce administrators who are responsible for designing, building, and implementing marketing workflows and reports with Marketing Cloud Account Engagement. It is also designed for business users who are interested in learning more about Account Engagement. This is also a great foundational course for anyone interested in earning their Marketing Cloud Account Engagement Specialist credential.
Students should have at least two months of experience building marketing workflows with Marketing Cloud Account Engagement.
When you complete this course, you will be able to:
- Enable Account Engagement.
- Explain the relationship created between Account Engagement and Salesforce.
- Generate leads with Account Engagement’s various lead generation tools.
- Manage leads with Account Engagement’s lead management tools.
- Engage leads with Account Engagement’s lead engagement tools.
- Qualify leads with Account Engagement’s scoring and grading functionality.
- Interpret data generated via Account Engagement’s reporting capabilities.
- Design successful end-to-end marketing workflows using Engagement Studio.